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From chaos to clarity

How RWB Marine left their clunky old system behind and transformed their business with Wiise.

4 days

saved each month on landed cost calculations

20%

less time spent processing sales orders 

3 people

reassigned to higher-value work

"We manage inventory across five Australian locations, all set up in Wiise. Previously, we had no visibility on inventory or tracking for daily or weekly movements. Wiise now provides that visibility."

Colin Moran, CEO, RWB Marine

Before Wiise

  • Clunky, slow and outdated system severely restricted the business and posed major security and operational risks. 

  • Inability to integrate with online sales, took up valuable time from  salespeople
  • No ability to access outside of the office.

  • Manual processes led to slow order turnarounds, inconsistent reports, high costs, and inefficiency.

  • Poor confidence in reports and numbers, with inconsistencies in figures, changing from one day to the next.

With Wiise

  • Instant access to orders, stock availability, margin, pricing and more.

  • Integrated online sales, with the ability to upload price lists and change product images in seconds, saving days of work 

  • Accurate, reliable information across the entire business, instantly, from anywhere, 24/7

  • Automatically calculated landed costs, saving a day each week

  • Streamlined payroll, BAS and finance reporting, saving hours each day

Customer_RWB Marine_Colin
Colin Moran

CEO at RWB Marine

When Colin bought RWB Marine in 2021, the company was already a well-established leader in the marine industry, known for its impressive growth.

In its 56 years of operation, RWB Marine has expanded to serve customers across every state in Australia and built a strong presence in the market. Operationally, however, the company faced a significant challenge: its outdated systems were posing a major risk to the business.

The problem

When Colin bought RWB Marine, the business was operating on an almost thirty-year-old custom-built system.

The original developer had passed, and no one was able to maintain the system, posing a major risk to the business.

"The old system really, I think is a testament to the old owners that they survived as long as they did with that. But the day I bought this organization was the day I realized that that was my biggest risk in the company". - Colin Moran, CEO, RWB Marine

With no system backups, no e-commerce integration, and 5,000 SKUs across five warehouses, the business desperately needed a new system.

 

RWB Marine

Challenges

  • Restricted access: The legacy system could only be accessed in the office, preventing the sales team from accessing information on the road, and forcing the broader team to work in the office.
  • No visibility of inventory: With nine full-time sales reps, and five warehouses, managing inventory, stock transfers and movements was and incredibly difficult. The team had no visibility of what was in each state or what was moving on a daily or weekly basis.
  • Inadequate reporting: Accurately tracking margin was increasingly challenging. Landed unit cost calculations took hours per shipment and was a guesstimate at best. Sales reporting was only only available at the end of the month, making it incredibly difficult and frustrating to manage.
  • Manual processes: Shipments were entered manually item by item to calculate landed costs, sales territory reports took hours to crunch, invoices had to be printed and attached to shipments (instead of emailed) and each order was entered manually. The old system was an obstacle rather than a facilitator of good business.
RWB Marine (4)

The solution

Wiise has transformed RWB Marine's operations. Colin and the team now have:

  • Accurate Inventory Management: The team can see accurate inventory levels across all warehouse locations in real time, allowing them to commit to customer orders, move inventory to where it's needed and improve fulfilment times.
  • Efficient Order Processing: Customers can now order goods online, salespeople can see stock availability while on the road, and warehouse staff can turnaround orders far quicker with fewer errors. 
  • Real-time Reporting: The team can generate reports in real-time, allowing them to track sales and fulfilment performance on a daily basis, and maintain margins to maximise profitability.
RWB Marine (5)

The payoff

Significant time savings

The team have saved four days per month on landed cost calculations and cut invoice data admin by 20%, allowing the finance team to focus on more strategic tasks.

Optimised workforce

Having access to Wiise anywhere, at any time provides the team with flexibility, improves customers service and the confidence to meet customer commitments.

Confident decision-making

Leadership can make informed decisions quickly and confidently with a single source of truth, improved data accuracy, and access to real-time information.

“Without doubt, Wiise has changed the way we do business. We suddenly knew where things were, what we sold, what they were costing us, and who was buying them.”

Colin Moran, CEO, RWB Marine

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